Inducted into the Michigan Walk of Fame on May 25, 2006, Will Keith Kellogg transformed American diets and eating habits. Born in Battle Creek, Michigan, W.K. Kellogg and his brother, Dr. John Harvey Kellogg, developed a grain-flaking technique when they worked together at the Battle Creek Sanitarium.
Will Kellogg, one of many entrepreneurs who saw a business opportunity in the new breakfast foods, formed his own company in 1906. Kellogg’s flair for marketing—free samples, big billboards, giveaways for kids—helped make his company the world’s leading cereal producer. To distinguish Kellogg's Corn Flakes® from Battle Creek’s 42 other cereal companies, Kellogg put his signature on every box, making sure consumers knew "The Original."
During the economic crises during the Great Depression, W.K. Kellogg doubled advertising spending, increasing overall product sales. To protect his employees, Mr. Kellogg reduced the hours of the three plant shifts and created a fourth shift, spreading the payroll among more workers.
Having always believed in helping others, Kellogg established the W.K. Kellogg Foundation in 1930. The foundation, too, has become a leader in its field, focusing internationally on health, agriculture and education.